When coding in ASP.NET and master pages remember to write a module specifically for SEO. Master pages can cause great dificulty when trying to properly SEO a site, so take care to develop code specifically to do so.
Each page of a web site should have individual meta tags, alt tags, and content. Need more info on how to accomplish this read my blog or PM me.
PS..
Nice YAF forum Mystic. You should turn on the post to blog feature.
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SpiderLoop search engine optimization software for asp.net